Notes on websites that sell cars.
Short, practical posts on speed, SEO, and turning online visitors into showroom leads. No fluff — written from real dealership builds.
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Why most dealer websites lose leads in the first 3 seconds
Slow stock pages, generic templates, and weak calls to action kill enquiries before buyers ever reach the showroom. Here is what to fix first.
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How Many Photos Per Car Listing? (And How to Load 30 Fast)
Listings with 11+ photos get far more views and leads — but photo-heavy pages are slow. Here's how to serve 30 images per vehicle without wrecking…
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How Inventory Actually Gets From Your Lot Onto Your Website
Photos, DMS, feed provider, website, marketplaces. Here's the real plumbing behind your VDPs — and the four places it breaks.
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A Car Sells. What Happens to Its Page?
Every dealer site accumulates dead vehicle pages. Deleting them, redirecting them, or keeping them are three different decisions with three different…
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Why Your Dealership's Lead Numbers Are Wrong
GA4 says paid search drove your leads. Your gut says otherwise. Here are the six specific setup faults that make dealer lead reports misleading — and…
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What Your Dealership Website Collects About Visitors
Most dealer sites load a dozen third-party trackers before a visitor consents to anything. Here's how to audit yours, and what a minimal setup looks…
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Dealership Website Price Display: What the FTC Expects in 2026
The FTC warned 97 auto groups in March 2026 that advertised prices must include all mandatory fees. Here's what that means for the price field on…
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Is Your Dealership Website ADA Compliant? The Tests to Run
Web accessibility lawsuits hit 432 new filings in a single month in 2026 — and 134 of those defendants had an accessibility widget installed. What…
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A Good Dealership Website Reduces Phone Calls
Every vendor sells you more calls. But a buyer who has to phone to ask the mileage is a design failure — and most of your website visitors don't want…
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Three Weeks, Start to Finish: A Dealership Website Build Plan
A day-by-day plan for building a dealer site: discovery, design approval, inventory import, CMS, QA, launch — including where projects usually go…
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